Video Localization: How to Make a Localized Video to Engage New Audiences

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Video Localization: How to Make a Localized Video to Engage New Audiences

Last Updated: 2024. 05. 31

"Speak their language, and they’ll trust you even more." Localized video has proven to be a compelling tool to boost viewer engagement and conversion rates potentially.

So, dive in and join us as we take a guided tour through the video localization, including what video localization is, main methods to localize a video, and how to use AI for video localization.

Part 1 What Is Video Localization?

Video localization is the process of adapting and modifying a video's content to a targeted location, fitting the linguistic, cultural, and regional preferences of the target audiences.

Video localization process involves translating, dubbing, or subtitling the video into the target language, but think beyond mere that! It requires a comprehensive adjustment of every element of the video such as graphics, colors, date and time formats, idioms, and cultural references to ensure the content is as relatable and engaging as possible for viewers from different regions.

Part 2 Different Techniques & Methods of Video Localization

You can localize a video in different approaches, and each one has its unique advantages and challenges.

Subtitling and dubbing - They are two main options for localizing your video content. Subtitling is a fundamental method of video localization that display written translations of the spoken content on the screen as video plays, while dubbing replaces the original dialogue with the new speech in the target audience’s native tongue.

Transcription - Converting the video's audio into written text, the first step in creating accurate subtitles or scripts for dubbing. Those text transcripts provide a precise written record of the content, which can then be translated and used for subtitling or as a script for dubbing or voice overs.

Voiceover and even lip-syncing - Adds a translated voice narration in the target language. It can sometimes involve lip-syncing, sync the new voice to the video to match the speaker's lip movements.

Translation of on-screen graphics and text - Are there any on-screen graphics or text in your video? Signs, letters, subtitles, or infographics, and more, don’t forget to translate them into your target language as well!

Cultural adaptation - Successful localized content should respect for the audience’s local culture and customs. Adjust references, humor, or images in your video that may lead to misunderstandings or cultural clashes.

Once complete, a localized video may feature all of these elements or just a few. Just remember that when you localize a video for communicating with a new audience, make sure you speak more than just their local language, but also take into consideration a culture’s norms, beliefs, and values.

Part 3 How to Simplify Video Localization with AI

Localizing a video and manually adapting video content for a new audiences quite time-consuming and takes too much efforts! With AI, however, things have changed.

AI tools such as FlexClip can assist you to do different localization tasks in a cost-effective and high-efficiency way. Below are the main video localization tasks you can quickly accomplish by using AI.

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1. Video Translation

Say goodbye to the complicated translation process. AI translator can analyze the text and recognize audio in your video, then translate it, adapting to various languages and accents. With FlexClip AI translator, you can automatically translate video into 60+ languages, including on-screen text, subtitles, and the voice track.

Translate Your Video

Translate a Video

2. Auto Transcribing & Subtitling

AI can automatically transcribe audio and any spoken language within a video and then generate and add subtitles to translated videos to make them more accessible. All you need to do is provide the video and let FlexCllip's AI subtitle generator do the rest.

Auto Transcribe & Subtitle

Auto Transcribing & Subtitling a Video

3. Voiceover and Dubbing

AI tools can simplify the voiceover generation process and assist with automated dubbing a video for different languages. With FlexClip’s AI voice tool, you can create natural-sounding AI voiceovers in 400+ voices across 140+ languages by simply typing in text, enabling you to craft voiceovers and dub your video that resonate with a global audience.

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Voiceover and Dubbing

4. Avatars, Illustrations, Product Photos, and More Image Generations

AI image generator can help you create avatars, profile picture, illustrations, product photos, and other images. You can choose from various styles such as 3D, Anime, Painting and Realistic Photo. Simply input your text prompts and witness AI bring your ideas to life. It is money-saving and can help you unleash unlimited creativity.

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AI Image Generation

5. Video Editing

An AI video editor can automate certain video creating and editing tasks, such as generating video scripts, turning any text into video, auto subtitling, removing background, and more, streamlining the editing process. Revolutionize your video creation and editing with AI tools!

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All in all, using FlexClip's easy editing and translating tool to adapt your existing videos, video localization has never been easier!

Now, it's time to put it all into practice. Feel free to try AI for your video localization at FlexClip right now!

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Sandy /

Has 4-year of professional photographing experience. Very much into recording every detail of life. She is passionate about all things related to video production, and loves to exploring tips and tricks about it.