How to Make a Killer Infomercial Video to Drive Sales Easily

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How to Make a Killer Infomercial Video to Drive Sales Easily

Last Updated: 2023. 12. 01

For the past years, infomercial videos have become an incredibly effective marketing tool, helping businesses connect with their target audience in a compelling way and presenting more details about a product or service. Are you looking for ways to promote your business? Try to try an infomercial video by following the step-by-step guide. Let’s get started right now!

Free and Customizable Promo Video for You:

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Use This Template

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Use This Template

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Use This Template

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Use This Template

Part 1. What Is An infomercial Video?

An infomercial video is a sort of television advertisement that typically lasts for longer duration than standard commercials, ranging from several minutes to an hour. It’s designed to showcase a product you’re selling or promote a specific service in a persuasive manner.

But now with booming online video platforms revolutionizing the way in which people consume information, the current length of infomercial narrows to 3-5 mins to get better responses from the audience.

Part 2. What Determines a Killer infomercial Video?

There are factors that determine whether an infomercial video will go viral or not. Below are five points that matter the most.

Targeted audience: The infomercial video should be tailored to the intended target audience, representing their specific problem, need or desire and offering a solution as well. This includes using appropriate language, visuals, and marketing tactics that resonate with the target demographic.

Persuasive storytelling: A good infomercial video incorporates storytelling techniques that emotionally connect with the audience. It tells a compelling narrative that demonstrates how the product or service solves a problem or fulfills a need.

Attention-grabbing and captivating visuals: The visual elements of the infomercial, including the set design, product demonstration, and graphics, should be visually appealing and captivating to hold the viewer's attention.

Clear and compelling message: A good infomercial video effectively communicates its message in a concise and engaging manner. It clearly highlights the benefits and features of the product or service being promoted.

The pacing of video edits: Video editing pace plays a crucial role in infomercial video. It sets the mood, affects the visual impact of the video and engages the viewer at a deeper level. By setting the right editing pace, message can be conveyed effectively.

Part 3. The Best AI infomercial Video Maker with infomercial Templates

User-friendly interface, straightforward workflow, extensive media resources and powerful editing features composite the most popular software in the business field- FlexClip, which turns all your ideas into reality and boosts your marketing greatly. Whether it’s a promo video for Black Friday or a professional product tutorial for after-sale service, anyone can create an eye-catching and engaging video in minutes with the help of FlexClip. Don’t believe it? The introduction of detailed features will convince you.

The Ultimate Beginner's Guide of FlexClip

Key Features of FlexClip:

Thousands of ready-made templates to spark your creativity, ranging from fitness, fashion, real estate to school infomercial videos. They’re all crafted with captivating visuals and engaging rhythm to composite a professional-looking infomercial. Just pick your favorite templates to get started!

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Special Delivery Food Promo Video

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Back To School Sale Special Offer

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Virtual Real Estate Listing

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Hair Salon Promotion

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Brainstorm with the help of FlexClip’s AI video script generator to develop a compelling storyline in minutes, regardless of your stage. Integrated with ChatGPT, the top-notch AI generative platform, any text you enter will be precisely analyzed and transformed into a conductive infomercial video script. If you’re unsatisfied with the generated content, tell the AI machine to adjust as you want.

Use AI Video Script Generator in FlexClip

Background music and sound effects in infomercial video contribute to the overall sensory experience, influencing emotions, attention, and understanding. Here FlexClip has a gigantic music library with 4M+ royalty-free audio and sound effects, allowing you to create killer commercial videos effortlessly.

Music and Sound Effects in FlexClip

Eye-catching text is widely used in commercials to make users focus on the content and understand it better. Offering 300+ text and title pre-made layout, professional-looking commercial text will come in handy with a one-click operation.

Multiple Text Preset in FlexClip

Multiple AI tools are ready to save production costs and facilitate the creation speed. Trending features like text-to-image, image background remover, text-to-speech and more are available in FlexClip that will easily turn your commercial videos into the next step.

Multiple AI Tools in FlexClip

How to Create an infomercial Video Using FlexClip

Step 1

Click on View Template below to find a commercial video template and upload all the necessary footage under the Media panel. If you want to start from scratch, Create it Now option is for you.

Create it Now

View Templates

Step 2

Trim out unwanted things from your raw footage and adjust the sequence if you’re making storytelling.

Trim Your Raw Infomercial Video

Step 3

Next add transitions to create a smooth flow. Tap on the icon between two clips and apply 1-3 transition styles to the video.

Add Transition to the Infomercial Video

Step 4

Captivating text makes your content stand out and keeps the viewers focused. Simply hover over to the Text panel and pick your favorite preset to convey the message.

Pair Infomercial Video with Text

Step 5

Need some amusement element? You can add AI voiceover to video by applying the text-to-speech feature in FlexClip. Just select the onscreen text you entered and tap the text-to-speech icon to launch the conversion process. If you don’t want the text to showcase, go to the Tools panel to use the Text-to-Speech function instead.

Add AI Voiceover to Infomercial Video

Step 6

Let’s pair your infomercial video with background music. Directly get a royalty-free one from FlexClip’s audio stock or upload an existing one from computer.

Level up Infomercial Video with Music

Step 7

Make the footage sync with the rhythm using the curve speed feature. Preview the audio waveform and add points where you’d like a slow-motion or fast-speed effect. Or pick from the ready-made preset and apply it to the video.

Sync Infomercial Video with the Rhythm

Step 8

Once you’re done, save all the changes and hit the Export icon to download or share the infomercial video to social media platforms directly.

The Bottom Line

That’s all for how to make an infomercial video with template in FlexClip. Hope this guide is helpful for you. Can’t wait to have a try? Now it’s your turn.

Bella /

Full of vitality, curiosity and hope, Bella is an energetic copywriter at FlexClip. She mainly concentrates on video creation and troublesome issues related to video editing, providing users with practical solutions and tricks. Personally, Bella loves novels, sci-fi movies, cooking and travel. And, she believes that all her life is the best arrangement from God.