The growth of social media has made consumers eager to share videos about themselves, their lifestyles, and even the products they buy. They show off their new clothes on TikTok or Instagram, post an unboxing video of a new fancy product on their YouTube channel, etc. And we call this kind of video user-generated content video (UGC video).
Nowadays, more and more people tend to learn about products from other consumers. Hence, UGC creators grow as they can make their content boost their channel, grow followers, and even get paid by the brand.
Besides, the eCommerce brand can also benefit from UGC videos. They can use the user-generated video to amplify customers' voices and their experiences with their products to increase brand trust and conversions successfully
Never miss out on UGC videos, whether you're a content creator or an online brand! In this article, we'll help you understand what a UGC video is and how to make a user-generated content video. Let's get started!
Contents:
What Is a User-Generated Content Video? (UGC Video Meaning)
UGC video, or user-generated content video, as its name suggests, is any video content, from amateur videos to live streams, vlogs, and even unboxing videos, created by users about a brand rather than by marketing professionals or brands.
With more consumers creating UGC videos, the brand can collect the UGC content from their customers and repost those materials to help build more customer trust, showcase authenticity online, and even boost sales.
Types of UGC Video with Templates for Your Inspiration
User-generated content video is one of the must-try strategies for social media marketers. It comes in many styles and formats; you can find the one that fits your brand below.
UGC Video #1 Customer Review Or Testimonial
Many consumers on social media tend to make a video review or testimonial to share their thoughts and opinions about a particular product, showing the features it has, benefits they say, as well as drawbacks of it. Those reviews can give the potential customer an ideal opportunity to put the product or service into action and make their point.
UGC Video #2 Product Unboxing
Another common type of user-generated video is product unboxing. Creators love this kind of content as it's easy to make and really grabs people's attention- simply filming themselves, opening their parcel, showing viewers how the product is packaged, and sharing their first impressions of the product.
UGC Video #3 Tutorial or Product Demonstration
A tutorial or product demonstration explains how the product works and gives tips on how to get the most out of it. It is a great way for brands to show off the features of their products. And for those customers who already have the product, this kind of video is also much valuable, as they can get some guidance and usage tips on how to maximize the use of the product.
UGC Video # 4 Before and After
Many people tend to make a before and after video to show the transformation or improvement like skin changes, a home renovation, etc., which is an excellent tool to prove what your customers can achieve using your product.
UGC Video #5 Vlogs
Vlogs are one of the popular types of user-generated videos shared on social media. Users always make vlogs to share their daily lives or experiences with their audience, and they may talk about or even use products. Then, the viewers would be interested in the product and even pay for it.
The brand can pick out snippets from those vlogs where the product is featured and repost them on social media or embed them within the website to increase credibility.
How to Make and Edit a UGC Video
Being a UGC video creator is a great side hustle for media buyers or marketers. For brands, including a user-generated content strategy in your business, can help you connect with your audiences on a personal level and increase credibility and purchasing intent. So here, let’s learn how to make and edit a UGC video for your social channel or brand.
When it comes to video making, picking the right video editing tool is necessary. And here we have FlexClip, an excellent online video editor comes with powerful editing features, such as easy trimmer and merger to quickly combine your UGC video materials (clips, images, and any audio tracks), advanced AI tools, including AI script generator, auto subtitle maker, text to speech to streamline your process, and stunning effects, like overlays, transitions, speed curve to level up your video, all of them can help you save time and effort on your UGC video creation.
Now, let’s see how to make a compelling UGC video at FlexClip.
Step 1 Get Your UGC Video Footage Ready
For a UGC video creator, it’s pretty easy to film their video footage, simply as you do your daily vlog. Pick a suitable backdrop, then start recording yourself and showing the product.
For the brand, you can collect user-generated content videos from customers and re-use them for marketing and sales purposes once you get permission from the original creator.
Need a screen recording tool to capture some content from your screen? FlexClip’s easy and free online screen and webcam recorder is always here to help you record your screen, webcam, and voice with one click.
Free Screen Recorder to Capture UGC Video Footage
Step 2 Combine and Organize the UGC Video Footage
Once you have enough footage for a UGC video, it’s time to turn to FlexClip video editor and combine that footage into a raw project. Here, you can import media from your computer, any mobile device, and even some third-party platforms, like Google Drive, Google Photos, One Drive, or Dropbox.
Combine and Organize the UGC Video Footage
Then, add those footage to the Timeline to combine them into one video. You can use the easy trimmer to cut unwanted parts from the footage, drag and drop them in the timeline to rearrange that footage, and make any adjustments as you wish.
Step 3 Edit the UGC Video
When satisfied with the footage, you can use FlexClip’s powerful editing features and stunning effects to edit the UGC video to the next level.
To make your UGC video accessible to all viewers, it’s advisable to add burned-in subtitles or captions to it. FlexClip’s auto subtitle generator can help you do it with the click of a button. Also, you can add some text animation in your video to highlight your information.
Edit the UGC Video
After that, you can add royalty-free music, sound effects, and other visual effects, like emoji stickers, CTA buttons, overlay effects, etc., to perfect your video.
Step 4 Export and Share the UGC Video
Done with the editing. You can click the Export button to save the UGC video to your PC or directly share it to YouTube, Google Drive, One Drive, Dropbox, or even TikTok; a clickable link is also available for your blog posts, newsletters, or other repurposings.
Final Words
We hope that in this UGC video production blog post, you can learn how to make a UGC video and easily create your own user-generated video with the powerful tool, FlexClip for your social channel and brand. Happy video-making!
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