If you want to buy shoes, you may shop at Adidas. When choosing furniture for your new home, IKEA will be your destination. Coincidentally, whenever you need to do something, there is a crucial factor that determines your final choice and that is what we talk about today - brand awareness.
Brand awareness is how customers recall or recognize a brand under different conditions, playing a central role in purchasing decision-making. So if you want your business to succeed, establishing brand awareness is the first step toward increasing your customer base and boosting sales.
But how do you create it? Let's learn all about brand awareness, what it is, why it's important and how to strengthen it. By the way, we will help you go vial via brand awareness videos using FlexClip.
There are some brand awareness video templates:
What is Brand Awareness?
Brand awareness refers to how aware customers are of your service, product or business in general. Only when people recognize and are familiar with your brand will they have strong brand awareness. Meanwhile, customers agree that higher brand awareness indicates high quality.
Why Is Brand Awareness Important?
Creating brand awareness is vital as it generates a positive ripple effect on your business:
When it comes to brand awareness strategy, video is a powerful tool you need to use going on in today's marketing because videos are proven to be the best way to promote your brand visually. Before making brand awareness videos, let's view five points that lead to good results.
Five Crucial Points Determine the Results
1. Know Your Audience
More hassle, less speed. Instead of creating a video to raise awareness right down, let's think about your audience first. After all, you are making videos for them.
Always ask yourself like what are they interested in? What do they need? What kind of images will resonate with them?
A good way to know your audience is to do market research by sending out questionnaires, analyzing industry data and collecting existing reviews. It's helpful when creating a video to resonate with the audience.
2. Be Original and Creative
People are drowning in information as millions of videos are pouring into the market. The competition is rife, so making your content original is necessary. To make your brand stand out, you need to look around at what others are doing and make something new. Just as the old saying: well begun is the half of success.
3. Be Concise
In the fast-paced era, people are busy! No one spares more time than minutes to know your brand. Therefore, it's essential to make your message concise and clean, seizing every second with crucial information to promote your brand. You can use some keywords as clues to appeal audience until the end.
4. Compatible with Different Devices
Plan your purpose, designs and all the details ahead of time to create a stunning video for brand awareness. Sticking to your purpose and keeping your videos consistent will strengthen people's brand awareness, making them recognize your brand even without a logo stamped.
5. Stick to Your Purpose
Plan your purpose, designs and all the details ahead of time to create a stunning video for brand awareness. Stick to your purpose and keep your videos consistent with it will strengthen people's brand awareness, making them recognize your brand even without a logo stamped.
Popular Types of Video for Increasing Brand Awareness
Explainer video
Explainer videos are short-form videos used for showing your product, service or business compellingly and efficiently. Usually around 60-90 seconds in length, it covers your brand's key message and encourages people to view more.
Tell a story in your explainer videos and use animation to make the content back to life. If necessary, choose a matched background music to foil the subject and atmosphere.
Pre-roll video
Pro-roll videos are paid ads that appear at the beginning of a user's desired videos. These ads are normally 15, 30 and 60 seconds long. With so many advertisements vying for people's attention, people are more likely to hit the skip button unless it's a video they're really interested in.
Therefore, try to make your pre-roll video emotional and engaging to grab their attention from the beginning. Another useful trick is to add a clickable call-to-action at the end so that viewers have the chance to know more about your brand.
Testimonials
Testimonials help to build trust and raise reliability when it comes to creating brand awareness. People love reading reviews as it lets them feel honest and emotional. So, get reviews and feedback from customers and pair them with related photos.
Vlog
Use vlogs to show blogs in video format to avoid tedious content reading. You can create a vlog to do a tutorial, announce an update or anything else that pertains to your brand. The advantage of this video type is the flexibility and creativity, allowing you to create various videos for brand awareness in a vlog.
Brand story
A brand story is about telling and showing your brand, a story that requires an emotional reaction. That can be a great tool for connecting with customers, sharing your passion and humanizing your brand. Collaborate with your teams to paint a picture of where your company started from and what it stands for.
How to Create A Brand Awareness Video with FlexClip
Creating a brand awareness video is challenging if you're unfamiliar with video editing. However, you'll be surprised to see how easy it is to make a stunning video for brand awareness with FlexClip. Thanks to its rich media resources and powerful editing tools, it enables you to get stunning videos in minutes without editing skills. Now let's move to the key point.
Step 1: Pick a Template or Start from Scratch
FlexClip has 2000+ well-designed templates to choose from. They are helpful if you lack a creative spark. If you can't help unleashing your inspirations right away, start from scratch with great ease.
Step 2: Upload Your Footage
Import your footage with FlexClip's drag and drop process. There are tons of media resources to match your needs in FlexClip's stock if you need more resources.
Upload Your Footage to FlexClip
Step 3: Make it Yours
Customize the video to make it yours. Add text and special effects to create an enticing video. Besides, FlexClip provides a wide range of licensed music for your brand awareness videos. Personalized watermarks and fonts are available to make your videos distinguishable and consistent.
Customize the Video to Make it Yours
Step 4: Save and Share
FlexClip offers several workarounds to change the dimensions for your video, allowing for different platform requirements. It saves your time and energy just with a few clicks you can make the same video targeted for different platforms. After that, share the video to wow your audience right away.
Select the Desired Dimension and Export
The Bottom Line
Brand awareness is an important thing to make your company stand out. In the short-video era, brand awareness videos have become the most efficient and high rewarding tactic to raise awareness and boost sales. Making brand awareness videos is easy with good planning and our easy-to-use editor - FlexClip. Try FlexClip today and promote your brand via brand awareness right now!
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